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October 25 2019


Factors Affecting E-commerce Adoption of Small and Medium Enterprises in Sri Lanka: Evidence from Retail Sector

Purpose: There is a resistance in the adoption of e-commerce in certain parts of the world even though most successful businesses in the world has successfully adopted e-commerce to their businesses gained an increasing success. The study aims to find the crucial factors affecting to the adoption of e-commerce by using the evidence of retail sector in Sri Lanka as a developing nation.

Methods: The targeted population for the study was the retail sector registered as Small and Medium Enterprises in Colombo District. Adopting stratified simple random sampling technique, the study selected 200 SMEs in Colombo District who are engaged in retail sector. A structured questionnaire was used to collect data. Five dimensions namely adoption of e-commerce, perceived benefits, computer literacy, government support and technology infrastructure were measured by using a Likert scale measurement items, acknowledging the prior studies.

Findings: The results revealed that computer literacy, government support and technology infrastructure had significance influence on e-commerce adoption of SMEs in Sri Lanka even though perceived benefits had less impact on e-commerce adoption.

Implication: It has been realized that Sri Lankan government support and intervention is necessary to build speedy technology infrastructure in order to encourage the usage of e-commerce as government support and technology infrastructure share a significant correlation with e-commerce adoption.

Please read full article : - www.journalajarr.com

October 10 2019


Customer Satisfaction towards Online Shopping in Sri Lanka: Moderating Effect of Income Level

Aim: Online shopping is the most popular feature around the world as well as in Sri Lanka. People are tending to do online shopping by using those social media and also by using online shopping websites. As well as most of the business organizations try to use online shopping to sell their product and to increase their market. The objective of this research is to assess the factors influencing customer satisfaction while doing online shopping. Further, the study tested the moderating effect of income level on the relationship between factors influencing customer satisfaction on online shopping.

Design: This study used the deductive approach and research design was based on quantitative and cross sectional. The targeted population for this study is customers living around the Colombo area, those who have internet facility in their living place or working place. The sample size was 380. The survey method is employed to collect data through a standardizes questionnaire. The selected dimensions (customer satisfaction, convenience, security, website functionality and customer service) were measured by using a Likert scale measurement items, acknowledging the prior studies.

Findings: According to the survey findings of this study, Convenience, Web site functionality, Customer service have significant influence on customer satisfaction on online shopping. The results also indicated that the income level has a significant moderating effect on the relationship between Convenience, Web site Functionality, Security and Customer service and Customer satisfaction on online shopping.

Implications: According to the findings of this study online retailers can identified that their consumers are more concern about the website functionality, customer service, and convenience of the online shopping. Therefore, online retailers can develop their website by adding more functions which will be helpful and easy for the customers and they can further improve their customer service at the prior purchase level as well as at the post purchase level in order to attract more customers and retain the existing customers with their business.

Please read full article : - www.journalajarr.com
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